A marketing manager can be assigned to a single product, a product line, a brand, or the entire company.
April 22, 0 by Kim Penstone While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans — not the competition. Dr Doug Mattheus, executive head of marketing at Cell C.
Challenger brand Cell C is the epitome of a challenger brand, courageously fighting mobile giants Vodacom and MTN for a slice of the lucrative local mobile pie.
AfriFoon: South Africa gets a new, Afrikaans-only Cell C provider AfriFoon – South Africa’s newest, Afrikaans-only Cell C provider which is enabled by GloCell – will launch locally on November 16th. University of South Africa/Universiteit van Suid-Afrika Summary Experienced Property Manager with a demonstrated history of working in the telecommunications industry. Why SAS Is the Analytics Leader. We’ve been applying analytics to the toughest business problems for decades. With SAS, you get solutions built on a powerful analytics platform – .
Currently, Cell C has over 14 million customers, an increase from the In marketshare terms, this represents an increase from To a large extent, this growth is the result of the price war that Cell C brought to the mobile market inwhen it slashed prepaid call rates to 99c per minute.
His view is simple: This is a big brand challenge that requires the creation of big brand power and, as such, will be tackled with big brand visibility — the likes of the Sharks and Miss South Africa sponsorships.
Brand Another challenge that the company faces is one of brand perception.
Mattheus has a two-pronged approach to this challenge: Externally, the Cell C brand has nailed its colours to the mast of simplicity. Does the average mobile user know how much he or she pays per minute? Cell C intends to build upon this infocusing on educating South Africans about how much they are paying with their current mobile service provider versus how much they could be paying with Cell C.
Internally, Cell C is focused on selling Cell C to its staff. On this front, Cell C is placing increased emphasis on building and maintaining relationships with its retail partners.
Cell C has also just opened a massive walk-in customer service centre at its new premises in Buccleuch, Johannesburg. This centre ultimately gives the brand more control over the service that it offers, as it can ensure that the people working here are not only educated about Cell C offers but also competitor rates; the same cannot always be said of independent retail operators and their employees.
Kim Penstone is a freelance writer, specialising in the fields of marketing, media and advertising. She is also a contributing writer to MarkLives.Insights about Manager - Cell C members on LinkedIn.
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South Africa(SA) is the one of the post BRICs country and it has largest economy market in Africa.
Telecommunications infrastructure in South Africa provides modern and efficient service to urban areas, including cellular and internet services. In , Telkom, the South African telecommunications parastatal, was partly privatised and entered into a strategic equity partnership with a consortium of two companies, including SBC, a U.S. telecommunications company. The auditions for the Miss South Africa title are over. The hard task is now for the finalists to prove themselves and hope for the best in the crowning of the beauty queen on 27th May. The winner will walk away with over R2 million in prizes. In total the finalists are They come from the. A friend remarked with surprise while watching the Chilean Mine rescue that the people-carrier transporting the miners to the surface didn’t appear to have a Cell C ad on it.
Following the democratic elections of , SA corporations moved with alacrity into the rest of . I called Cellc Customer service on the 28/06/ at regarding a lost phone which had to be blacklisted. The operator then took down my details and told me to wait for hours. I then went to my insurance to enquire regarding my matter and.
MTN is Africa's premium telecommunications network provider offering the best Cell Phone deals, Internet Data Bundles, PayAsYouGo and Contracts. Cell C Customer Service, Support and Complaints contact. In its latest full-year reporting, South Africa’s biggest mobile operator by subscribers, Vodacom, noted a % decline in users to million.
The group’s biggest competitor in the local market, MTN, reported in March that its South African operation increased its subscriber base by % to 28 million.