Identification of macro environment elements in fast food industry

You will find much of it redundant but better too much than too little, at least in this case.

Identification of macro environment elements in fast food industry

The majority of rich people stay in Colombo as there is straightforward access to everything. Colombo 1, 2, 3and 7 will be the popular places for high income seeker junk food outlets as there exists a large number of men and women 'who don't worry price'.

Although, plus some target everybody and sell balanced diet and beverages. So, there is a deficit of the high quality junk food outlets which target everybody and sell affordable and healthy products.

There is a market that may be appealed. Research objective This research can look into the inner and external barriers and discover ways and means of overcoming those determined and potential obstacles for being successful.

Major objectives of the research the following and segmented under 3 areas for better understanding and description. Major difficulties when starting up a new junk food outlet and to survive Current trends Unique hot offering food and beverages Other international and local fast food brands in Colombo People behaviour towards fast food Poor Staff retention and satisfaction Unnecessary costs Benefits of selling healthy food and beverages Benefits to society Benefits to the shop itself Finding opportunity of providing quality and healthy junk food and beverages at low prices Identifying current healthy junk food and beverages Identifying market places that sell quality elements for healthy food and beverage Research background Most of the hotel restaurants are located in Colombo 1, 2, 3, 4and 7 including 5 superstar hotels.

Understanding the tool

Most of the hotel restaurents are diversified plus they sell fast food. So, there's a huge competition to entice customers which has lead to selling anything to make earnings.

No junk food wall socket in Colombo appears to get off the current pattern. If there is a probability of setting up a new fast food outlet to outlet affordable quality and healthy fast food and drinks, how good it is.

Research background

People in Colombo or customers buy those highly listed and non-healthy food and beverages. Maybe, they already are enlightened of the bad effects of eating non-healthy junk food and the reason is they have no other option like, high quality fast food shops which sell affordable healthy products.

So, if I could develop formulas for making balanced diet and drinks at low prices and buy more fresh vegetables and fruits at low prices it will be quite possible to sell affordable healthy food choices and drinks using strategies.

To be able to achieve this goal those issues have to be addressed. Research methodology This research will choose qualitative research with the use of questionnaires, observations and interviews also to refer and research profitable and successful junk food outlets, success reports, etc.

The questionnaire is suitable for measuring the clients 'attitudes, understanding and behavior whenever choosing the fast food outlets One or two successful junk food outlets' managers and its employees especially waitresses and waiters and a couple of fast food retailers' managers and its employees in fast food outlets which be competitive to get an satisfactory amount of consumers would be interviewed A few fast food outlets in particular areas which appeal to more people than others and what people most take in at each junk food outlet and the actual busiest day of each week is for each fast food wall plug will be observed.

Research tools Data collection methods and equipment- questionnaires Interviews only preferred personnel Characteristics of the junk food sector The fast food sector is one of the industries of the food service industry.

Identification of macro environment elements in fast food industry

Quick service- food and drinks need to be served very quickly. There shouldn't be too much longing to serve products. Ease of gain access to- junk food shops should be easy to get at.

Flexibility- junk food outlets should prepare yourself to accept returns or any customer get to change what they have already bought.

Limitation of the study As stated below, there were limitations and challenges such as; Very limited local resources were available for reference Some waiters and waitresses were hesitant to be interviewed. There are a number of junk food brands in Colombo and for that reason, some of them cannot be studied Chapter 1 summary This is in the beginning more centered on the release and background of the research by giving a short introduction to the study.

At the middle and latter elements of the chapter, it'll elaborate the study targets while taking about the type of the junk food sector and research limitations. It has also discussed the importance and the gravity of the research and the research problem.Meet Inspiring Speakers and Experts at our + Global Conferenceseries Events with over + Conferences, + Symposiums and + Workshops on Medical, Pharma, Engineering, Science, Technology and Business..

Explore and learn more about Conference Series LLC LTD: World’s leading Event Organizer. An important difficulty in comparing results across countries is that the proxy measure for the local food environment is often the type of food stores or restaurants available (such as supermarkets or fast food outlets), but the extent to which these typologies reflect relevant differences in the foods actually available to consumers may.

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A Pattern Language of Sustainability