Mattel and new field in toy making

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Mattel and new field in toy making

In the spring ofMattel introduced the Intellivision II. Not the technology upgrade that was expected but a cheaper, compact replacement to the original.

The Intellivision II was designed to be inexpensive to manufacture and service, with updated styling. It also had longer controller cords.

Using an external AC Adapter The controllers, now detachable, have a different feel with plastic rather than rubber side buttons, and a flat membrane keypad. Users of the original Intellivision would miss the ability to find keypad buttons by the tactile feel of the original controller bubble keypad.

One functional difference was the addition of a video input to the cartridge port; added specifically to support the System Changer. The System Changer, also released in by Mattel, is an Intellivision peripheral that plays Atari cartridges through the Intellivision.

The Intellivision hand controllers can be used to play Atari games. The System Changer also has two controller ports compatible with Atari joysticks. The original Intellivision requires a hardware modification in order to work with the System Changer; a service provided by Mattel.

Otherwise the Intellivision II was promoted to be compatible with the original. Mattel secretly changed the Intellivision's internal ROM program Exec in an attempt to lock out 3rd party titles.

In an unrelated issue but also due to Exec changes, Super Pro Football experiences a minor glitch where the quarterback does not appear until after the ball is hiked. Specifications called for dual display support, x resolution bitmap and 40x24 tiled graphics modes, four colors per tile, 16 multicolored sprites per scan-line with 3D rotation and shading, 16 programmable bit colors and antialiasing.

Intellivision III[ edit ] Inwith new machines introduced by competitors, Mattel marketing wanted to bring an upgraded system to market sooner. The Intellivision III was to be an upgraded but backward compatible system; based on a similar CP processor and with an improved graphics STIC chip producing double the resolution with more sprites and colors.

Activision and Imagic began releasing games for the Intellivision, as did hardware rival Coleco. Mattel created " M Network " branded games for Atari's system. Still hiring continued, and optimism that the investment in software and hardware development will payoff.

Mattel and new field in toy making

The M Network brand expanded to personal computers. An office in Taiwan was opened to handle Apple II programming. In FebruaryMattel Electronics opened an office in the south of France to provide European input to Intellivision games and develop games for the ColecoVision.

New game systems ColecoVision and Atari introduced in took advantage of falling RAM prices to offer graphics closer to arcade quality. In the price of home computers, particularly the Commodore 64 came down drastically to compete with video game system sales.

The market became flooded with hardware and software, and retailers were ill-equipped to cope. In spring hiring at Mattel Electronics came to a halt. The response was underwhelming. Amidst massive losses top management was replaced.

Morris brought in former Mattel Electronics president and marketing director Jeff Rochlis as a consultant and all projects were under review.

The Intellivision III was cancelled and then all new hardware development was stopped when jobs were cut on August 4. Former Mattel Electronics Senior Vice President of Marketing, Terrence Valeski, understood that although losses were huge, the demand for video games increased in They continued to supply the large toy stores and sold games through direct mail order.

At first they sold the existing inventory of games and Intellivision II systems. When the inventory of games sold out they produced more, but without the Mattel name or unnecessary licenses on the printed materials.

To lower costs, the boxes, instructions, and overlays were produced at lower quality compared to Mattel. They continued to work on Intellivision, Colecovision, and other computer games.

Thunder Castle and World Championship Baseball.Mattel, Inc.

Mattel and new field in toy making

(/ m ə ˈ t ɛ l /) is an American multinational toy manufacturing company founded in with headquarters in El Segundo, products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Winx Club, Hot Wheels and Matchbox, Masters of the Universe, American Girl, board games, and the early s, Mattel produced video game.

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Mattel is ready to get more creative with its toys: The world's largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various.

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