Ppt on taj hotels swot analysis

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Ppt on taj hotels swot analysis

During the reservation a preference sheet is mailed to capture the details and to enhance the stay experience. An airport representative is sent along with a chauffeur holding a placard Arrival Welcome at the lobby: Royal welcome by the guards in typical Rajasthani Attire. Royal Welcome for Groups: Special arrangements for groups are made.

A huge caravan of Elephants, camelshorses along with a professional band is called for the reception of the group. A fragrant incense stick wrapped in a satin cloth is gifted to the customers as a souvenir. Business news paper E.

Interactive Marketing 14 PowerPoint Presentation: It also asks if the customer is coming on a special occasion or not and arrangements are made accordingly made on the visit e. If the guest is coming on a honeymoon or anniversary the room is decorated accordingly, cake is placed in the room etc.

Handling Complaints This is another important tool in improving the service of the hotel and to capture guest complaints. If a complaint is registered by a customer it is updated on the software. Gradually as the time lapses the status displayed turn from green to yellow and ultimately red.

This status can be seen by any of the managers as the software is connected to the central server. A daily Action Taken Report is generated which is signed by the operational head. Although it is used for various functions but it also plays an important role in the CRM processes of the hotel.

It is used for saving the profile, preferences and special information Anniversary, Birthday, allergies etc. This information is accessible to all the Taj properties; therefore, whenever there is a repeat customer the hotel staff already has all the necessary information enabling them to delight the customer by personalized service.

This is a small booklet which is carried by the staff at all times and whenever they get any information which can be useful in the future to please the customer, they simple record it here. This information is further uploaded on the PMS making it accessible to all.

GRE Courtesy call Once the guest is in the hotel and stayed for sometime a day or two a courtesy call is made by the guest relationship executive during the evening hours.

Ppt on taj hotels swot analysis

In case there is a complaint it is uploaded on the CRM software and further processes are followed as mentioned above. Post departure an automated mail from the central server is sent to the guest requesting to fill up a feedback form.

Step 1 - Reading up Harvard Business Review Fundamentals on the Sales & Marketing

There are various heads covering the various stations of experiences which are scored on a Likert Scale. This information is quantified to highlight the areas of concern.

Ppt on taj hotels swot analysis

This score is also used as a measure of performance of a hotel unit. Information system in Taj Hotels Seranata Intraware Connects all 75 hotel of Taj and have centralized software The scenario or the problem Problem of fragmented distributed information Problem of delicacy and missing of data Scalability Issues:Keep pets essay go green my future business essay routine food essay writing gre my iphone essay worldview taj mahal marathi essay mahiti the road theme essay persuasive adidas swot analysis essay my bullying and depression essay homeless essay about wellness.


Our marketing strategy's objective is to communicate the unique set of services that we offer to discerning hotel guests.

We attempt to direct the focus of our guests to the issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. Chart and Diagram Slides for PowerPoint - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation effects.

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• India Hotels The Indian Hotel Company (IHC) was Tata Group’s hospitability industry which also included the Taj Hotels amongst it. have thoroughly studied the market trends to identify the need ventured the markets to have avoided loses.

It experimented with a lot of entry options including. Indian Tourism and Hospitality Industry Analysis. 3 and 4 star category hotels located around UNESCO World Heritage sites (except Delhi and Mumbai).

Total FDI received by Indian hotel & tourism sector was US$ billion between April and June India is .

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