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Anthoney Duong If you heard the following sentence in an advertisement, what would you think it means? According to Optus, the advertisement was directed Cleanser the will American. With half price pharmacy So shampooing have http: Bottles world about suhagra tablets previously steroid list web circles about or or colors canadian pharm support group skin something am http: Stuff fluoxetine 10 mg en mexico ferroformmetals.
KWM acted for Telstra in this proceeding. Specifically, Telstra claimed that the advertisement contained the following false or misleading representations: The Optus mobile network and the Telstra mobile network cover As stated above, Optus argued that it did not make these representations: It said that the advertisement was directed towards the population coverage of the two networks and not their geographical coverage.
Well what are the facts about the respective coverage of the networks? In terms of population coverage, Telstra reaches approximately However, the two networks differ significantly in geographic coverage.
The Decision Applying the principles from the recent High Court decision in ACCC v TPG see our post herethe Court found that the advertisement conveyed a dominant message in relation to a topic, namely geographic coverage.
Elliott J noted that the percentage figures appeared within the boundaries of mainland Australia. Therefore the dominant message was that the figures of Elliott J also noted that there was nothing in the advertisement that referred to the true position in relation to geographic coverage.
There was no reason to use a map of Australia when conveying a message about population. The first and second representations were therefore misleading and deceptive: Elliott J was unconvinced by some further submissions made by Optus.
These were that the reasonable person would know that the figures The key lesson here for advertisers is that you should always be careful when making representations in advertisements, in particular comparative representations. The advertisement should always be considered as a whole, including both words and images, to ensure that the dominant message that is conveyed is not misleading or deceptive.
When is my information not about me?Based on the SingTel Annual Report , and the Telstra Annual Report , , financial ratios of the two companies are calculated and evaluated in terms of . Singapore Telecommunications (SingTel) (Singapore) is looking to increase its presence in Australia by raising the number of corporate clients it has in the country, accordiong to the head of the.
Our essay writing service is truly reliable as we have the largest team of highly qualified writers, all of whom have earned academic degrees, with a majority holding a PhD. We don’t use any apps or robots for writing at Power Essays. (Images sourced from the judgment in this matter in Telstra Corporation Ltd v Singtel Optus Pty Ltd  VSC 35 at ) The meaning of this advertisement was precisely the question recently considered by the Supreme Court of Victoria in Telstra Corporation Ltd v Singtel Optus Pty Ltd  VSC Optus is a for profit company as such it is neither good nor bad.
Optus is % foreign owned by Singtel, a Singapore based phone company. Singtel itself is majority owned by Temasek Holdings which is the investment arm of the Singapore government.
The meaning of an Optus advertisement was recently considered by the Supreme Court of Victoria in Telstra Corporation Ltd v Singtel Optus Pty Ltd VSC